Consumers throughout the world are shifting their preferences to electronic content. Companies of each kind see their potential customers going online to discover product information, prices, reviews, comparisons, and produce purchases. That’s why forward-looking organizations are moving for getting ahead of this ePublishing trend by moving their publications, from annual reports, product catalogs and company brochures, to training manuals and partner agreements, online.
Online publishing for most of us means a print document changed into a portable document format (PDF) file, but today’s online readers require a more engaging experience. The good news is that innovative new wave of technology has emerged which makes reading digital content as effortless and enjoyable as turning a website, but much more compelling, by feature-rich multi-media components.
A new and impressive generation of “flipping page” digital publishing technology is revolutionizing how people read online material, combining the familiarity with the traditional printed page using a dazzling range of electronic capabilities. Readers can flip the pages with the document which has a swipe with their finger over a touch screen, or perhaps the click of an cursor.
Of course, don’t assume all flipping page solutions are alike. While some technologies use simple images and flash animation to mimic searching for turning page, the best of these new solutions work with a more sophisticated approach that incorporates vector-graphics high-resolution images; supports zooming, audio, video, and hot links; and as well allows readers to focus on, bookmark and earn page notes about the electronic document.
Digital publishing vastly simplifies the position of building and managing any organization in a number of ways. Once a document is digitized, the information can easily be customized with all the company’s brand identity. Changes to technical documents, brochures along with materials can easily and easily be generated. A highly-secure Digital Publishing Platform may be configured permitting authorized managers, customers and partners to examine key business documents, while preventing those materials from being printed, downloaded or changed the slightest bit. The tremendous power of subscriber lists and alerts, electronic newsletters, multimedia presentations and social media could be leveraged through digital publishing. Businesses may also creatively deploy online content to incorporate value, open new revenue streams and attract lucrative new demographics.
Consumers are embracing the industry of digital content. By knowing the trends and opportunities unique to ePublishing, businesses can position themselves to thrive and profit inside the era of digital content.
Monte Hamilton would be the co-founder and Chief Development Officer of Perpetual Publishers and president of Hamilton Associates. He spent a lot more than 20 years just as one executive recruiter to Fortune 100 companies, recruiting mid-level and executive level financial and data technology specialists. Since 1994, they have been actively linked to Internet consulting. His previous experience includes serving as director of franchise development for Las Vegas Discount Golf and Tennis, a 65-store chain, so that as marketing development consultant for American Leak Detection.