When you deploy your app and kickstart the advertising campaign, you start out tracking a couple of metrics to study the success of your respective application. But everything is determined by how you define success as well as on your vision from the app’s goals. There is no app owner who doesn’t want his creation to get an overnight sensation which has a million downloads. But are these download numbers a whole lot important, could you rely on them to mention with confidence that a app is prosperous? Are there characteristics which require more attention?
A closer look demonstrates download numbers can not be the only metric to depend upon. They don’t show the genuine value of one’s app, in particular when compared with other important metrics. In some way they may be rather delusive. Let’s see why they are unable to show anything definite, if considered automatically.
Why App Downloads Are A Delusive Metric
After you launch the applying, the primary couple of weeks usually show the download boom. You advertise it, support it, look through the 1st reviews on app stores and possibly tech blogs. But an app that’s downloaded will not necessarily get launched; a launched application is just not necessarily used one or more times; furthermore, a typical app includes a big probability of never being utilized more than once. That is why plenty of downloads will not exactly mean your app is excellent.
People are likely to download an abundance of apps, but soon gets tired in the gathering excess on their own homescreen. It’s hard to capture attention with something that is certainly constantly rolling inside abundance of same-structured pages on application stores. Even harder it can be to retain users’ attention.
Analytics tools do count downloads along with count deletions. This makes the download metric a lot more vague as it constantly grows. App downloads don’t inform you anything that might help make your app better. You needn’t learn an excessive amount about them, you should know more about user behavior and gather feedback.
There Are Things That Matter More Than Downloads
Even in the event the app gets downloaded, it might easily be removed over a period of time. If it isn’t launched immediately, users may be done with it and just delete down the road. What matters here’s the actual usage. How many time do people spend inside your app? How well would it coincide with your own personal calculations? There is an expected average time an individual spends upon an app, determined by its purpose, that is what must be measured and analyzed. Such things are definitely more precious than bare varieties of downloads.
The app can be simply paid, which suggests direct revenues; or it may be free with another monetization model aboard, say, freemium. Whatever, whether or not this doesn’t offer great consumer experience, clothing a success. Downloads tell nothing much here again. There is a difference in simply getting an app sold in the slightest and making its users happier with the very fact of that existence. Thinking long-term, aforementioned is important. And if otherwise, if your numbers of downloads aren’t as huge as you realized, the app isn’t necessarily an inability.